LinkedIn is the leading professional social network with over 1 billion members. Visual posts consistently outperform text-only posts in reach and engagement. Getting your image dimensions right ensures your content looks polished and professional, and avoids the pixelated, cropped images that undermine your brand image.
LinkedIn personal profile images
| Image type | Recommended size | Notes |
|---|
| Profile picture | 400 × 400 px | Displayed as circle; max 8 MB |
| Profile banner | 1584 × 396 px | 4:1 ratio; min 1192×220 px |
Your LinkedIn profile picture is one of the first things people see. Upload at 400×400 px minimum and ensure your face or logo is centred, LinkedIn crops to a circle. Use a professional headshot with a clean, uncluttered background.
LinkedIn company page images
| Image type | Recommended size |
|---|
| Company logo (square) | 300 × 300 px |
| Company logo (rectangular) | 400 × 400 px (used in ads) |
| Company cover image | 1128 × 191 px |
| Life tab main image | 1128 × 376 px |
| Life tab custom module | 502 × 282 px |
LinkedIn feed post images
| Format | Recommended size | Aspect ratio |
|---|
| Single image post | 1200 × 627 px | 1.91:1 |
| Square image post | 1080 × 1080 px | 1:1 |
| Portrait image post | 627 × 1200 px | 0.52:1 |
| Carousel / document | 1080 × 1080 px per page | 1:1 |
Best performing format: According to LinkedIn's own data, 1:1 square images (1080×1080) get more engagement than landscape images in the feed. Portrait images take even more vertical space but may be cropped on mobile. Square is the safest choice for maximum visibility.
LinkedIn articles and newsletters
| Image type | Recommended size |
|---|
| Article cover image | 1200 × 644 px |
| Newsletter cover | 300 × 300 px |
| In-article images | 1200 × 627 px |
LinkedIn Ads image sizes
| Ad format | Image size |
|---|
| Sponsored Content single image | 1200 × 627 px |
| Carousel card | 1080 × 1080 px |
| Video ad thumbnail | 1200 × 627 px |
| Message Ad banner | 300 × 250 px |
LinkedIn image best practices
- Use PNG for graphics with text: LinkedIn's JPEG compression blurs text. Use PNG for slides, quotes, and infographics
- Upload high-quality JPEG for photos: quality 85–90, sRGB colour space
- Avoid small text: feed images display at around 504×262 px on desktop, ensure text is large enough to read at that size
- Add captions/text to images: LinkedIn does not auto-caption images; adding text overlays increases accessibility and engagement
- Brand consistency: use your brand colours, fonts, and logo position consistently across all visual content for company pages
Document / carousel posts
LinkedIn's PDF/document carousel feature allows multi-page presentations where each "slide" is a full image. These posts generate high impressions as users swipe through. Best practices:
- Use 1080×1080 px (square) for each page, consistent and fills the feed
- Put a compelling hook on page 1 (shown as the cover)
- Use a consistent visual template across all pages
- Export as PDF with embedded images at 150 DPI minimum
Key takeaway: For LinkedIn feed posts, use 1080×1080 px square images for maximum visibility. Upload PNG for graphics with text, JPEG (q85) for photos. Keep profile picture and company logo centred within a circular crop. The cover banner (1584×396 for personal, 1128×191 for company) is often neglected, invest in a professional design here.